Chng Kae (pronounced “Cheng Kay”) is Hokkien for banker (庄家). As in many card games, the banker position is usually the biggest and most favorable one.
Many games consist of playing against the banker and this position also has an advantage against the other players.
As with our brand, we aim to be a big player in the confectionery industry, thus pitting ourselves against the other players out there. However, our vision is to be the Chng Kae and set the industry benchmark for the best confectionery.
With a nod towards our Chinese heritage, Chng Kae hopes to achieve a balance between traditional and modern values, in both aesthetics and belief.